Viewpoint
Myths Challenge Industry Growth
Many years ago, California winemakers convinced wine lovers that fine wines come in bottles and use corks. That campaign has come to hamper efforts to reduce costs, widen the market and even arguably improve some wines as increasing evidence demonstrates that inexpensive screwcaps are at least the equal of expensive corks for sealing wines.
The full content of this article is available for subscribers to the print edition of Wines & Vines magazine. Subscribe now and get instant, online access to the full content of Wines & Vines magazine!
Currently subscribed users please log in at the top of this page.