Viewpoint
The Sorry State of the Wine Business
In his Editor’s Letter “U.S. Economy vs. Wine Economy,” (Wines & Vines, September 2011), Jim Gordon conveyed some of the upbeat news for the U.S. wine business. While it’s true that things are better than they were, it doesn’t mean things are good. That applies with special force to small businesses in general and small wineries in particular. The recession created a perfect storm for the small winery, one that can’t help but change the landscape of the wine business. In fact, it already has.
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