Viewpoint

 

What Visitors Want From Winery Websites

June 2011
 
by Kent Benson
 
As a wine educator, I spend a lot of time on winery websites researching wines for classes and private tastings. Some websites are quite good; too many are almost worthless. I realize winery websites are not created for the benefit of wine educators; however, the more educators know about a winery’s wares, the better equipped they are to form partnerships with that winery and introduce its wines to the public.
 

 
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