Viewpoint
Wine Label Marketing Babble: When will it end?
If I want to read a book, I don't pick up a bottle of wine, but so many labels nowadays carry elaborate narratives and back-stories that are supposed to make the wine more "interesting" or "enticing" or "hip" (especially hip) that buying wine is like reading the back of the cereal box at breakfast. I mean, isn't the idea of marketing the quick sale, rather than bogging down a potential consumer with a chapter of War and Peace printed in teeny-weeny type?
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