Be it fashion, cars or food, American consumers are seemingly obsessed with fads, and the wine trade is no exception. Each and every year sees the emergence of a darling new buzz word that's bandied about by our nation's retailers, restaurateurs, distributors and wine press. Canopy management, terroir, brettanomyces and TCA have all had their day in the sun. Last year gave rise to yet another--pardon the pun-- hot topic: alcohol content.

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