Viewpoint
Getting Past The Millennial Gatekeepers
The fine dining industry is possessed of a small but powerful group of wine buyers--gatekeepers if you will--who control access to some of the most prestigious wine-list real estate in America. These are wine lists that any maker of world-class wine would love to be a part of; wine lists that can make a defining statement about quality, prestige, discriminating taste and current fashion among wine labels.
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