If you’re like me, you went into wine production with idyllic images of yourself traipsing through vineyards, picking grapes right off the stem and sampling wine all day. Who wouldn’t want that as a day job?

While viticulture has its glamour and perks, there’s also a real management side to the industry. To grow your vineyard into a wine haven, you must align the conflicting business priorities of the marketing and production teams, which are infamous for collaborative tension. In the wine industry, marketing is tasked with keeping a pulse on consumer trends, while production might struggle to put its personal tastes aside.