Editor's Letter
The To-Do List for 2012
With the new year comes a chance to improve yourself, your winery and your vineyard. Let’s leave the “yourself” part to other magazines like Oprah and Men’s Health, and focus on the other two. I think the wine industry now lives in a world quite different from that of 2007, when the wine business was firing on all eight cylinders. Today’s wine economy has lots of good things going for it, but it’s a leaner, more efficient economy—not a V-8 anymore but a turbocharged 4-cylinder that averages 30 mpg city/highway.
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