Editor's Letter

 

Tasting Blind Is Not Just for Critics

February 2010
 
by Jim Gordon
 
Do you as a winemaker hope that wine writers and trade buyers taste your wine blind? Do you want them to base their decisions on what’s in the tasting glass, or do you want them to carry along their prejudices against your AVA, your brand, your price-point or, God forbid, your personality?
 

 
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