Cover Story

 

No Bull Barrel Market

February 2011
 
by Kerry Kirkham
 
barrel pricing
 
Imagine that you’re a winemaker, and the boss hands you an annual budget demanding a 10% reduction in costs without a decrease in production or a compromise in quality. How would you choose what to cut? Wine industry professionals across the board are faced with similar requests to do more with less, and many barrel suppliers find themselves grappling with how to help winemakers achieve their goals on a budget.
 

 
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