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"Cellared in Canada Wines Under Siege" (winesandvines.com Headlines, Aug. 12), while attempting to provide a balanced story, inaccurately and negatively portrays a category that continues to play an integral part in a sustainable Ontario wine industry.
Cellared in Canada ("CIC") blended wines enable Canadian wineries to compete in the value-priced segment, which represents about half of the Canadian wine market. Many independent grapegrowers in Ontario depend largely on CIC wines. Half of the grapes grown in Ontario go into these value-priced CIC wines.
In Ontario, CIC wines must contain at least 30% Ontario grapes. While the remainder of the content can be comprised of lower cost imported wines, the blending of CIC wines occurs locally, using local employment. Adding production costs and packaging, the total average Canadian content for CIC wines is closer to 70%.
Our CIC products are labeled "Cellared in Canada," and clearly state that they are made from domestic and imported grapes. Our products adhere to all government and industry regulations. The term "Cellared in Canada" best describes our winemakers' skill in crafting these wines.
Bruce Walker
Executive vice president, government and industry relations
Vincor Canada, Mississauga, Ontario
Sales Up for VQA
Sorry but this article is incorrect ("Discounts Boost Northwest Wine Sales, winesandvines.com Headlines, Aug. 6.) The British Columbia Liquor Distribution Branch doesn't distinguish between "Cellared in Canada" wines and wines made from 100% Canadian juice in its statistics. "Cellared in Canada" wines took the dive. The B.C. Wine Institute shows VQA (100% Canadian juice) sales are slightly higher than last year.
I work in a VQA wine shop, and our sales are considerably higher.
It's too bad "Cellared in Canada" wine isn't labeled with the country of origin of the fruit. I can't see the U.S. putting up with that kind of deception.
Roger Moss-Norbury
Vancouver B.C.
Author Peter Mitham responds: The reference to VQA wine sales was removed from the web posting. Moss-Norbury's comments about Cellared in Canada wines highlight an important issue, which we covered in the headline referred to by Walker. While I appreciate his explanation of Vincor Canada's practices, these points were not brought forward during research for the article, including a conversation with Vincor's spokesperson Trevor Heisler.
"Cellared in Canada Wines Under Siege" (winesandvines.com Headlines, Aug. 12), while attempting to provide a balanced story, inaccurately and negatively portrays a category that continues to play an integral part in a sustainable Ontario wine industry.
Cellared in Canada ("CIC") blended wines enable Canadian wineries to compete in the value-priced segment, which represents about half of the Canadian wine market. Many independent grapegrowers in Ontario depend largely on CIC wines. Half of the grapes grown in Ontario go into these value-priced CIC wines.
In Ontario, CIC wines must contain at least 30% Ontario grapes. While the remainder of the content can be comprised of lower cost imported wines, the blending of CIC wines occurs locally, using local employment. Adding production costs and packaging, the total average Canadian content for CIC wines is closer to 70%.
Our CIC products are labeled "Cellared in Canada," and clearly state that they are made from domestic and imported grapes. Our products adhere to all government and industry regulations. The term "Cellared in Canada" best describes our winemakers' skill in crafting these wines.
Bruce Walker
Executive vice president, government and industry relations
Vincor Canada, Mississauga, Ontario
Sales Up for VQA
Sorry but this article is incorrect ("Discounts Boost Northwest Wine Sales, winesandvines.com Headlines, Aug. 6.) The British Columbia Liquor Distribution Branch doesn't distinguish between "Cellared in Canada" wines and wines made from 100% Canadian juice in its statistics. "Cellared in Canada" wines took the dive. The B.C. Wine Institute shows VQA (100% Canadian juice) sales are slightly higher than last year.
I work in a VQA wine shop, and our sales are considerably higher.
It's too bad "Cellared in Canada" wine isn't labeled with the country of origin of the fruit. I can't see the U.S. putting up with that kind of deception.
Roger Moss-Norbury
Vancouver B.C.
Author Peter Mitham responds: The reference to VQA wine sales was removed from the web posting. Moss-Norbury's comments about Cellared in Canada wines highlight an important issue, which we covered in the headline referred to by Walker. While I appreciate his explanation of Vincor Canada's practices, these points were not brought forward during research for the article, including a conversation with Vincor's spokesperson Trevor Heisler.
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