12.12.2007  
 

How Vintners Avoid Corkage Charges

Some Napa restaurants more likely to waive fees for industry members

 
by Paul Franson
 
Napa, Calif. -- In Napa Valley as in many other winemaking regions, vintners and winemakers often like to take their wines when they go out to eat. The practice is grudgingly accepted at local restaurants and even embraced by a few. "It's a fact of life in the valley," complains one sommelier, though another admits, "If they bring in a bottle of Two-Buck Chuck, I'm likely to make fun of them for being so cheap." Most restaurants will waive one corkage if you also buy a bottle, convenient since many diners want a cold bottle of white or sparkling wine from the restaurant's stock first and are more likely to bring a special bottle of red.

The common complaint by restaurateurs is, "Would they bring in a steak and expect us to cook it for them? We're in the business of selling wine as well and food, and it's important to us."

While bringing your own bottle is prohibited in some localities by custom, law or restaurant policy, most restaurants in Napa Valley charge $10 to $20 for the corkage fee, though the French Laundry charges $50.

Nevertheless, vintners who want to entertain guests--as well as ordinary diners--have many opportunities to skip the corkage charge.

No Corkage Charge, at Least on First Bottle
Napa Valley Restauraunt City
Compadres Rio Grill Napa
Cucina Italiana Lake Berryessa
Foothill Grill Napa
Lobster Shack Napa
Locos Tex-Mex Grill Napa
Pizzeria Tra Vigne St. Helena
Rutherford Grill Rutherford
Silverado Brewing Co.* St. Helena
Vercelli St. Helena
Zinsvalley** Napa
*No charge for first bottle, then $10
**None for two bottles, then $10
In the first place, a few restaurants never charge corkage, at least for the first few bottles. They include Rutherford Grill, Foothill Grill and Zinsvalley, which are understandably popular with winery staff. The restaurants say they make it up the lost wine revenue on cocktails and other food. At Rutherford Grill, for example, general manager Don Wetherell says cocktail, appetizer and dessert sales rise when people bring in a bottle of wine so the table tab is actually higher when the patrons bring a bottle.

Not all restaurants have liquor licenses, of course, so most regard waiving corkage as a marketing tool. Many Napa Valley restaurants waive corkage at certain times, generally off nights during the week when few tourists are around. Napa Valley Grill in Yountville uniquely waives corkage on wines from Napa and Sonoma, a practice that is more common in Sonoma County.

A few, recognizing the role of winery staff in recommending restaurants, will waive corkage for vintners (owners), winemakers and sometimes winery staff. Others do it sometimes, particularly for regulars, but hate to be quoted.

For wineries, it's tempting to save the charges, but at least some take a different approach. Some, such as marketing-oriented CEO Michaela Rodeno of St. Supéry, buy their own wine off the list at regular prices to support the restaurant, and some vintners such as John Williams of Frog's Leap Winery encourage (and pay for) his staff to buy other wines but make it clear where they work and that the winery is supporting the restaurant.

Not surprisingly St. Supéry and Frog's Leap wines are found on many Napa Valley wine lists.

Waive Corkage for Vintners and Winemakers
Napa Valley Restaurant City Specifications
BarBersQ Napa Wineries on list
barVino Calistoga  
Bayleaf Napa  
Brannans Calistoga  
Checkers Calistoga  
FlatIron Calistoga  
Market St. Helena Tasting room staff only
Napa General Store Napa  
Press St. Helena  
Rings at Embassy Suites Napa  
Siena at Meritage Napa  
Wappo Calistoga When with customers
Wine Spectator Restaurant at CIA St. Helena  
Wine Train Napa  
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