Portland, Ore.—The Willamette Valley Wineries Association (WVWA) and the Oregon Pinot Camp (OPC) has named Morgen McLaughlin their new executive director. McLaughlin replaces retiring executive director Sue Horstmann. As new executive director of both industry associations, McLaughlin will promote and publicize the more than 230 wineries and tasting rooms located along the 100-mile valley between Portland and Eugene, Ore. McLaughlin previously was executive director of the Santa Barbara County Vintners Association and formerly acted as president and CEO of the Finger Lakes Wine Country Tourism Marketing Association. She will assume the new position July 24.