St. Helena, Calif.—Trinchero Family Estates launched two new brands; Pacific Heights, which will highlight the coastal growing regions of California, and Cloudfall that is designed to be a premium, on-premise only brand. The wines are made by Christine Marchi and the initial portfolio of Pacific Heights includes a Sonoma Coast Pinot Noir with a suggested retail price of $25 and a Russian River Chardonnay at $20. Cloudfall includes a Chardonnay, Sauvignon Blanc and Pinot Noir from Monterey County priced to be sold at $10 per glass.