Packaging

 

Flasq of Inspiration

May 2012
 
by Jane Firstenfeld
 
Shiny aluminum tubes are luring youthful buyers to a trio of wines blended in Napa Valley. As sleek and slender as the health-conscious patrons of the Whole Foods stores that stock them in 33 states, the wines and their containers were designed specifically to attract members of the millennial generation (ages 21-34) seeking healthful alternatives and green products.
 

 
The full content of this article is available for subscribers to the print edition of Wines & Vines magazine. Subscribe now and get instant, online access to the full content of Wines & Vines magazine!
 
Currently subscribed users please log in at the top of this page.
 
SEE OTHER EDITIONS OF THIS COLUMN » CURRENT COLUMN ARTICLES ยป