Benton City, Wash.—Jennifer Nance is the new executive director of the Red Mountain AVA Alliance in Washington state. Nance will be responsible for planning and implementing a communications strategy to promote the Red Mountain AVA as an ideal appellation for Cabernet Sauvignon based wines. Nance is the former manager of direct to consumer operations for a nationally distributed winery and Northwest account executive for a Napa, Calif.-based marketing firm. Nance replaces Heather Unwin who retired in June to focus on her consulting and teaching career, according to a statement by the alliance.