Marketing Matters
Five Mistakes New Wineries Make
We've all heard the joke about making a small fortune in the wine industry, where the owner starts with a larger one and loses money. Launching a wine business is a tremendous undertaking, given the complexities of agricultural planning, production, regulation and compliance, marketing and sales and the unexpected hurdles that appear along the way. Some owners have the luxury of starting with that fortune, but many others add financial pressure and strain to the new business blend. In either case, there are five critical mistakes to avoid when launching the business. Even if yours is an established brand, implementing the recommendations below can help you become more efficient and effective.
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