Marketing Matters
Co-Op Advertising Can Stretch Ad Dollars
by Mark Winchell
Wine and cheese. Wine and chocolate. Wine and tourism? If you are not blending wine and tourism, you should be. Wine is the most elegant and marketable of all agricultural products. I once heard a spirited debate between a vineyard owner and a university extension agent, in which the vineyard owner said: "Soybeans are not sexy, wine is."
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