Growing & Winemaking
What Bottle Weight and Label Copy Convey
If it seems like the use of heavy bottles is increasing, that’s because it’s true. Rich DuBois, product manager for M.A. Silva and one of the industry’s most knowledgeable packaging professionals, told me just that. During the recession in 2010-11, the use of eco-friendly lightweight bottles (those weighing 450 grams or less at 750 ml capacity) peaked. Since then, the use of heavier glass (600 grams or more) has increased. Wineries that have moved to heavier glass are staying with it, because it’s working for them.
To categorize glass by weight and cost, DuBois gives this guidance:
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