Scenario 1. You spend a long week in New York, Washington, D.C., and Boston to sell wine with your in-state distributors. You call on a number of retail accounts, of which two out of three say they will carry your wine. Later you learn that your distributors ended up selling your wines to just one location, the one owned by a friend of your college roommate. The process is expensive, inefficient, exhausting and ultimately demoralizing.