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Eugene “Gene” And Jo Ritchey Founded The Company In 1964. Having Been Raised On A Dairy Farm, Gene Understood The Importance Of Livestock ID Information Lasting For The Life Of The Animal. For Over 50 Years, Gene, Jo, And Their Sons Grant And Craig Pioneered And Manufactured The Only ID Tags In The World Allowing Numbers And/Or Letters To Be Permanently Engraved Into A Dual-Colored Tag.
In 2020, The Ritchey Family Sold The Company To The Robert L. Kelley Jr. Family Out Of Western Nebraska. The Kelley Family, With Deep Roots In Agriculture Stretching Down To 1926, Has Doubled Down On A Strategy Of Providing The Best Customer Experience And Identification Tag In The Industry.