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Wine Market Council

winemarketcouncil.com admin@winemarketcouncil.com (707) 738-8796

Wine Market Council is the leader in forward looking market research on U.S. wine consumer buying habits, attitudes and trends.

Liz Thach

President

(707) 738-8796

admin@winemarketcouncil.com

Sherri Fidel

Administrative Assistant

(707) 738-8796

admin@winemarketcouncil.com

Details

For more than two decades, Wine Market Council has provided wine market knowledge, trends, insights, and intelligence essential to all tiers of the wine industry. We regularly conduct a segmentation study among U.S. wine consumers, plus quantitative and qualitative trade and consumer surveys on topics of special interest to our members throughout the year. Studies are presented through webinars, reports, newsletters and at our annual meeting.

Location Address

PO Box 2955

Yountville, CA 94599

Mailing Address

PO Box 2955

Yountville, CA 94599

Articles on Wine Market Council

Consumer Survey Yields Reasons for Optimism

WMC Announces Member Webinar on 'What Young Adult & Multicultural Consumers Want from Wine'

WMC Announces Member Webinar on 'What Young Adult & Multicultural Consumers Want from Wine'

Young Adults Find Restaurant Wine Lists Uninspiring - According to New Wine Market Council Study

Why Did Wine Have to Go and Make Things So Complicated?

No Added Sugar + Pleasure: 8 Tips on Courting the High End Wine Consumer

6 Surprising Findings From Wine Market Council DTC Study

Now That TikTok Wine Ads Are Legal, Marketers Are Bullish on the Platform's Potential to Reach New Audiences

Grassroots Social Movements Hope to Convince People to Drink Wine

Flexibility, Discounts and a Variety of Tasting Experiences Top Reasons Consumers Join Clubs, Research Shows

Wine Market Council Launches Award Winning Social Media Campaign

Wine Market Council Launches New Study to Better Engage Younger and Multicultural Consumers

Why DTC Surveys of Both Wineries and Wine Consumers Are So Important

New WMC Study Investigates Consumer Perceptions of Wine Club/DTC Effectiveness

New WMC Wine Club/DTC Benchmarking Survey to Launch Spring 2024

Wine Sales Slowdown Attributed to Declining Overall Alcohol Consumption More than to Alternative Beverage Choices

Do Consumers Want Ingredient and Nutritional Information on Their Wine Bottles? TTB Listening Sessions Show Agency Wants to Know

Wine Market Council Research Conference and Annual Meeting is March 20, 2024, in Napa

Wine Market Council Brings Back Annual Half-Day Research Conference -- March 20, 2024, Napa

The #1 Reason Why U.S. Consumers Are Buying Less Wine -- Confirmed in New Wine Market Council Study

Motivations of High-End Wine Consumers Revealed in New Wine Market Council Study

New Wine Market Council Study Shows How Consumers Are Shifting in the Wine Category and Desired Price Points

Wine Market Council Appoints Dr. Liz Thach as New President, Succeeding Dale Stratton

Wine Market Council Research Reveals What Consumers Think About Ingredient and Nutrition Labels on Wine

Wine Market Council President to Present 'State of the Ever-Evolving Wine Consumer' at the Women for WineSense Event on February 9th

Less Affluent Consumers Reducing Frequency Rather Than Trading Down In Wine

Winners and Losers in New Consumer Study on Nutritional and Ingredient Wine Labeling

TTB Likely to Seek Wine Industry Input on Nutritional Wine Labeling in 2023

What Will The Holiday Season Be Like For Wine and Spirits?

Wine Market Council Research Reveals the Top Cultural Wine Barriers and Opportunities for Hispanic and African American Consumers

Survey Further Confirms Market Fight

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