One-on-One Time with Wine Packaging Designers

Interactive event continues at Wines & Vines Packaging Conference

by Tina Vierra
wine wines vines packaging conference speed dating
Wines & Vines Packaging Conference attendees are encouraged to bring design ideas to discuss with professional designers during the Speed Dating with Designers interactive periods.
Yountville, Calif.—The popular activity Speed Dating with Designers will once again be part of the Wines & Vines Packaging Conference taking place Aug. 17 in Yountville.

The activity features six design firms that have sent their top designers to meet with winery personnel and answer questions about new packages and brands, refreshing old packages, reigniting a design element that has stalled for them, how to design their package for specific market segments and more.

Speed dating is located in the exhibits area of the conference, with designers available from 8 a.m. to 4 p.m. to all conference registrants, including those with “exhibits + lunch” passes.

Meet the designers
Santosh Chawla, Affinity Creative Group, Mare Island, Calif.
Senior designer “Sunny” Chawla loves creating attractive, clean and inviting design solutions that urge customers to take a closer look and make a purchase. Chawla brings an international perspective to design and branding from his work at one of the leading marketing and advertising agencies in Mumbai, India.

Scott Jost, Berlin Packaging/Studio One Eleven, Chicago, Ill.

Since joining Berlin Packaging in 2003, Scott Jost has led design, innovation and engineering functions including management of Berlin’s Studio One Eleven design division, where he serves as vice president of innovation and design. Jost holds undergraduate degrees in technical illustration from St. Louis College; industrial design from Purdue University, and a dual MBA in marketing and strategy from the University of Chicago’s Booth School of Business.

Jost’s focus for more than 20 years has been consumer packaged goods branding. His client list includes firms such as AB-InBev, Baxter Healthcare, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, Kraft Foods, Medtronic, Nestlé, Novartis, Pfizer and Procter & Gamble. Jost holds numerous U.S. and international utility and design patents.

Bill Kerr, BrandMade, Sonoma, Calif.
With more than a decade of experience working with brands of all sizes—from family businesses to the behemoths of the Fortune 500—Bill Kerr’s passion is helping clients reach their customers in new and engaging ways. As partner and creative director at BrandMade, Kerr and the firm have a proven track record of delivering ROI by crafting brands focused on the consumer and by collaborating closely with clients.

BrandMade has won numerous national and international design awards. The company’s winery clientele includes Lynmar Estate, Highway 12 Vineyards & Winery, Cline Family Cellars, Ammunition Wines, Terra de Promissio, Folio Fine Wine Partners and Rally Point Wines.

Edith Lee, Affinity Creative Group, Mare Island, Calif.
With two decades’ experience in wine, spirits, beer and other luxury categories, design director Edith Lee understands what it takes to create a package design that’s engaging, motivating and successful. Lee has a soft-spoken style, a diligent work ethic and a unique aesthetic. Lee has a gift for nuanced and subtle touches.

Sara Nelson, Sara Nelson Design, Kennewick, Wash.
For nearly 20 years, the staff designers and illustrators at Sara Nelson Design have created award-winning logos, marketing collateral, packaging and signage for clients both local and national. The company is particularly noted for its work in the wine industry. Sara Nelson Design was the winner of the 2015 Wine Package Design Award for its work on Sunshine Valley Vineyards’ 2011 Cabernet Sauvignon.

Shawn Rosenberger, Thermostat LLC, Berkeley, Calif.
Shawn Rosenberger is the principal and creative director of Thermostat, a creative agency with expertise in emotive brand identity and package design, located in Berkeley, Calif. His projects aim to create engaging brand stories that build brand equity, increase sales and create consumer advocates. Rosenberger has worked with small and large wineries to launch new brands, revitalize tired portfolios and extend brands into new marketing touch points and opportunities.

Prior to forming Thermostat in 2008, Rosenberger worked as design director at Turner Duckworth, an international brand identity and consumer packaging agency and as senior designer at Icon Wine Estates (now Constellation Wines). Rosenberger and Thermostat have won many international awards and been published in The Package Design Book, The Art and Design of Contemporary Wine Labels, How, Print and Communication Arts magazines.

Kevin Roberson, Swig Design Studio, San Francisco, Calif.
Kevin Roberson is a designer and partner in Swig Studio, specializing in packaging for the beverage industry. Roberson believes the most effective designs combine thoughtful strategy, honesty and a dose of irrational personal expression. Roberson has developed packaging, corporate identity, advertising, collateral and publication designs for a range of clients such as Tanqueray, Diageo, Pepsi and Brown-Forman.

Prior to founding Swig with partner Paul John Morales, Roberson worked as a senior designer with TBWA Chiat Day, Goodby Silverstein & Partners and Cahan & Associates, creating work for Boisset America, Coca-Cola, Effen Vodka and Tanqueray. His work can be found in the collection of the San Francisco Museum of Modern Art. Roberson studied art history at Occidental College in Los Angeles, Calif.

Paul Morales, Swig Design Studio, San Francisco, Calif.
Paul Morales has more than 20 years of experience in the design and branding industry. His creative process is a distillation of complex meaning and messages, creating graphically emotional work that is functional, engaging and dynamic. Morales has been involved in all phases of strategic design from initial concept development through production and implementation.

He has created award-winning results for such clients as Jackson Family Wines, 3Badge Enology, Treasury Wine Estates, Brown-Forman, Diageo, Beam Suntory, Trinchero Family Estates, Crimson Wine Group, Apple, PepsiCo and Williams-Sonoma.

Winery representatives are encouraged to choose one or multiple designers to “date” and bring a package they wish to show and discuss. The schedule and registration for this year’s Wines & Vines Packaging Conference are available at wvpack.com

Other highlights include a presentation from the branding and packaging decision-makers at Michael David Winery, a discussion by high-end wine retailers about what sells, tricks and tips from the bottling pros, a packaging trade show and design awards. Visit wvpack.com for more information.

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