May 2018 Issue of Wines & Vines

How Wineries Take Advantage of Big Data (or Any Data)

by Andy Starr
Are the winemaking and sales decisions in your winery data-driven? Are all of your data sources well integrated into one system? Ask the question of some winery owners, and you may get these responses:

• "I will use data to run my winery once a really well-known Napa Valley winemaker does it and gets a98-point score. It's the wine industry, where everyone strives to be the first one …


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