San Francisco, Calif. -- Of the 408 wineries pouring at the recent Family Winemakers of California event, the trade organization identified more than 70 as being new to the annual tasting at Fort Mason Center's Festival Pavilion. The event, now in its 18th year, opened to consumers Aug. 24, and the following day members of the trade enjoyed an open house atmosphere.

Adam Savin, Roshambo's national sales representative, drove the Roshambus to Fort Mason.

Ashley DuBois and Fred Faltersack represented Black Ridge Vineyards at the event.

Kathy Brock (left) helped Blythe Beaubien pour for Shannon Ridge on the event's second day.

Suzanne Burens, a first-time event participant who co-owns Wild Heart Winery in Los Olivos with her husband, Jim, said she'd met a lot of new California vineyard owners, which is of particular importance since the couple has often sourced grapes from as far north as the Alexander Valley in Sonoma and as far south as their home district of Santa Ynez Valley.

Suzanne Burens traveled to San Francisco from Los Olivos to represent Wild Heart Winery.

Nathan Alfaro and Maria Taylor Alfaro represent Cloud View Vineyards of St. Helena.

Travis Hutchinson and Amanda Simpson hold a bottle of Whalebone Winery's Bob Wine blend.

According to representatives from Family Winemakers of California, trade attendance for Day One was up 150%, with more than 1,340 members of the trade attending--a jump from 889 the year before.