Until now, the sustainable winegrowing programs of which I am aware have been dedicated to education and self improvement, with regions and states coming together to develop programs to help themselves move along the sustainable farming continuum. One aspect of sustainable winegrowing is only now beginning to emerge, and that is marketing winegrapes and wines produced using sustainable practices. It is an essential aspect of sustainable winegrowing for the simple reason that if one cannot sell his wines in sufficient amounts, the vineyard and winery will go out of business--in other words, they will not be sustainable.

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