Marketing Matters
Tasting Room Glassware Goes Upscale
by Tina Caputo
Duckhorn Vineyards opts for varietal-specific Reidel Extreme stemware for its high-end Estate tastings.
As recently as the late '90s, most winery tasting rooms in the United States offered samples in standard Libbey-style wine glasses. You know the ones: short stem, small bowl, sturdy as a brick--and just about as sexy. However, as wineries discovered the merits of varietal-specific glasses--such as those made by Riedel, Spiegelau and Eisch--they began replacing the old standbys with upscale models.
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