Marketing Matters
Top Editors on What Makes A Great Wine Story
by Tina Caputo
This may come as a surprise to some of you, but a "great story" in the eyes of a winery owner or PR director is not always the wine media's idea of compelling copy. Judging by the number of misguided press releases I receive on a weekly basis (one recent example was addressed "Dear Alan,") many wineries could use some help honing a good pitch.
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