Editor's Letter
Weighing Romance vs. Performance in Closures
But what if I’m being way too conservative, and what’s really happening is that the transition to a new paradigm is occurring right now? We just don’t recognize it yet. What if screwcaps eventually take over the wine closures market? Then the wineries that stick with corks will be left behind, holding the bag of an outdated technology that consumers and the industry have dropped as they race down the path to the future.
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