Business & Management

 

Wine Industry Data Center

April 2011
 
by Jim Gordon
 
 
wine varietal sales
 
Dollar sales in millions, 12 months through February. Source: Wines & Vines/ ShipCompliant Shipment Model

Domestic wine sales grew at a healthy rate in February compared to a year ago, based on two broad measures. Off-premise sales of domestic table wines as analyzed by Symphony IRI continued the good news from January and all of 2010 as they rose by 6%. Direct-to-consumer sales grew by 5%. Note the contrast in sales by varietal from the two most active DtC counties.




























direct shipping wine
 
The space between the lines for 2010 domestic table wine sales and the same category this year through Feb. 20 widened a bit as the most current four-week rate of growth in dollars hit 6%. Sales in 2011 so far beat 2009 results. Source: Symphony IRI Group.
 
direct shipping wine
 
The dollar value of direct-to-consumer shipments from U.S. wineries grew slightly over 2010 in the month of February, but it was still a traditionally slow month. Sales will shoot up in March if last year's pattern persists. Source: Wines & Vines/ShipCompliant Model.
 
direct shipping wine
 
Hiring activity at U.S. wineries during February dipped below the level of a year ago but stayed well above February 2009 levels, according to the Winejobs.com Index. Source: Winejobs.com.
 
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