Much attention has been paid recently to wine producers acquiring vineyards to secure affordable, quality supply as grape prices rise. Less discussion has focused on growers who see this rise in profits as a way to invest in themselves by diversifying into wine production. This perennial question, “To crush or not to crush?” and its sister question, “Bulk or branded?” are often answered with an intuitive decision. This article will use data to examine the decision to sell bulk wine, while an upcoming issue of Wines & Vines will include a column focusing on wine brands. 

Profiting from bulk wine sales